Black Friday tactics: 12 tips for finding the best deals

FG Contacts Feel Good Team
Monday, 22 November 2021 Share this blog: Facebook Twitter LinkedIn Copy link Copy Link

Black Friday is approaching fast, and so is the holiday season. What better time to do your Christmas shopping? The major sales will undoubtedly be one of the biggest shopping days of the year, falling on the 26th November, with Cyber Monday following on the 29th November.

Even in the lead up to Black Friday, retailers have already maximised their Black Friday marketing strategies to offer you some brilliant online sales in advance. Whether it's noise-cancelling headphones, a coffee machine or a good phone deal you're after, there's sure to be countless discounts to be had across many brands. Make sure you don't miss out by following our 12 tips for finding the best deals.

1.  Look out for early access

Although Black Friday officially starts on the 26th November, often retailers will start a day or two early, so it's worth keeping your eyes peeled in advance.

2.  Sign up to mailing lists

Early bird discounts are often announced through email marketing campaigns. Signing up to mailing lists and keeping an eye on subject lines is an excellent way to keep in the know when it comes to Black Friday and Cyber Monday deals and discounts.

Some retailers offer money off your first purchase when you sign up to their newsletters, regardless of whether it's Black Friday or not. At Feel Good Contacts, we offer a generous 10% off 1st orders.

3.  Set up online accounts in advance

Huge sales bring in a tremendous amount of traffic which can cause websites to load slowly. In addition to this, popular deals tend to sell out quickly, so you'll want to make the shopping process as swift as possible. You can do this by setting up an online account in advance.

Setting up an account can allow you to pre-enter your payment details, billing and shipping addresses and save them so that you're good to go as soon as the deals go live.

4.  Pay attention to social media

Black Friday deals are often announced via social media, so make sure you're following your favourite brands on Twitter, Instagram and Facebook. Being active on social media will ensure you’ll be first to hear about special offers.

However, whatever you do, be wary as fraudsters like to take advantage of Black Friday just as much as you guys, and there are often many scams floating about. Be careful of adverts or direct messages prompting you to provide personal details or click on links.

5.  Shop safely

Speaking of scams, there are many precautions you can take to ensure you're shopping online safely. For example:

  • Use trusted online retailers
  • Create strong and different passwords for various online retailers
  • Check the padlock symbol in the address bar
  • Avoid using public Wi-Fi when buying online as often this is not secure and can put you at risk of fraud
  • If you come across a Black Friday campaign that sounds too good to be true, it most likely is
  • Pay attention to the URL of a website and make sure it starts with https://. The 's' stands for secure.

6.  Use the right credit card

Paying with a credit card is a secure way of making an online transaction, as using a credit card gives you certain legal benefits that don't come with using cash. Therefore, make sure you use the right card when doing your holiday shopping.

For example, section 75 of the Consumer Credit Act (1974) states that the retailer is equally responsible for anything wrong with a credit card purchase. This allows you to claim if your order doesn't arrive or is faulty or if the company you purchased from goes into administration.

woman holding purse and credit card over laptop

7.  Research and read reviews

There’s no point buying something heavily discounted if that thing turns out to be poor quality or not very useful. Always read the reviews of the items you intend to buy. With larger pieces of tech such as kitchen appliances, TVs and computers, it’s also useful to read longer form comparison pieces that show the differences between all the models so that you can find the best option for your needs within your price range.

8.  Earn more by spending more

Some retailers offer loyalty schemes whereby you can earn points or further discounts when you spend with them. It's great to be aware of this, especially during Black Friday when you can maximise your rewards by taking advantage.

At Feel Good Contacts, we offer Reward Points when you shop with us, whatever the occasion. For every pound you spend, you can earn twenty reward points which will automatically appear in your account. These points can be redeemed immediately across all our products and allow you to get money off your next purchase and save money on future orders.

9.  Save your favourites

Browsing before the Black Friday will help you on the big day. Things often sell out quickly on Black Friday, which is why you should spend some time saving items to your basket or marking web pages as favourites so that you don't have to waste time looking for what you want on the day. If it's an item you need (or want), consider having multiple acceptable options if your first choice sells out.

10.  Get cashback

Online shopping has more perks than you might think. Websites like TopCashback or Quidco will help you earn cash just from shopping through them. Some retailers offer 25% cash back or more, which is pretty good considering all you have to do is shop through their website. If you choose to do your Christmas shopping through these websites, your cashback will amount to even more.

11.  Check delivery

If you plan on shopping for Christmas presents this Black Friday, you may want to check the delivery times to ensure that your order will arrive on time before you make the purchase.

At Feel Good Contacts, you can be confident that your order will arrive the very next day when you purchase before 11:59pm (Sunday-Friday). We also offer same-day delivery in and around London when you order before 9pm (Monday-Sunday).

12.  Buy what you can afford

It can be very easy to be dazzled by all the discounts but ask yourself if you're getting the best deal. Many retailers just want to get rid of their old stock during the Black Friday sale, and sometimes you'll find that product you wanted was actually cheaper earlier in the year than during Black Friday week.

It's easy to buy something just for the bragging rights of being able to say you got a 'good deal'. There's no point spending money on things you don't want or need, so shop carefully. Keep your eyes peeled on the Feel Good Contacts website for some of the best Black Friday sales online on all your contact lenses, eye care, glasses and sunglasses.